Diorio, Carl
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p1
Trade Publication
Film costs have been rising dramatically in recent years, as studios place more marketing importance and hence expenditures on opening weekends in the age of super-capacity megaplexes. Producer Jack Valenti's final state-of-the-industry address on March 23, 2004 came laden with mounting dollar signs. Production expenditures by Hollywood majors rose to 9% to an average U.S. $63.8 million in the year 2003. Motion Picture Association of America topper Valenti said spiraling film costs must be brought under control.


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