Fritz, Ben
March 2004
Daily Variety;3/23/2004, Vol. 282 Issue 62, p6
Trade Publication
In a bid to boost the fast-growing but still revenue-poor Internet radio market, the videotex system AOL and online broadcaster Live36S.com have signed with fledgling radio advertising company Ronning Lipset Radio. Combined with existing client Yahoo! Launch-Cast, Ronning Lipset will now sell package deals on the three largest online radio services, which reach a combined audience of approximately 8.5 million people. Netcasters are looking to Ronning Lipset to increase their appeal to large corporate clients, who have thus far largely eschewed Web radio.


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