Alexander spesh leads march of History slate

Dempsey, John
March 2004
Daily Variety;3/23/2004, Vol. 282 Issue 62, p5
Trade Publication
The cable television network History Channel knows something about the history of mass-market tie-ins, scheduling its elaborate three-hour documentary "The True Story of Alexander" to coincide with the release of Oliver Stone's big-budget Warner Bros. theatrical "Alexander" in early November 2004. The special on Alexander the Great is one of the highlights of the History Channel's 2004-05 prime-time schedule, the most elaborate ever put together by the network. Overall primetime budget, according to Kagan World Media, will climb to a record $155.4 million.


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