TITLE

DIC TOONING UP WEB

AUTHOR(S)
Fritz, Ben
PUB. DATE
March 2004
SOURCE
Daily Variety;3/22/2004, Vol. 282 Issue 61, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kids syndicator DIC Entertainment Corp. and Yahoo! Inc. have signed a multiyear agreement to run DIC's entire catoon lineup as part of a new broadband service on Netco's kids section Yahooligans TV. For DIC, deal gives it a major new Web presence with which to promote its TV programming and an additional outlet by which to profit from its library. Yahoo! is aiming to make DIC shows the begining of a broader array of programming on its Yahooligans TV lineup, which it hopes will draw a portion of the Kids TV advertising market.
ACCESSION #
12680374

 

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