Misleading Bush ad draws journos' ire

Crabtree, Susan
March 2004
Daily Variety;3/22/2004, Vol. 282 Issue 61, p9
Trade Publication
The article reports that the Radio-Television News Directors Association (RTDNA) has waded into a growing controversy surrounding U.S. President George W. Bush administration-funded Medicare advertisements that include an actress purporting to be a journalist. RTDNA urged broadcasters to exercise caution and disclosure when deciding whether to air any advertisements or video news releases that are designed to look like a news story. The association's code of ethics calls on radio and television reporters to guard against using the audio or video material in a way deceives the audience.


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