CBS courts big ratings with NCAA tourney

Kissell, Rick
March 2004
Daily Variety;3/22/2004, Vol. 282 Issue 61, p6
Trade Publication
Broadcasting company CBS Sports is off to a good start with its coverage of March Madness, with early numbers for the National Collegiate Athletic Association's men's basketball tourney some of the best in six years. Early evening action on March 20, 2004, highlighted by close Syracuse-Maryland and Stanford-Alabama games, earned a prelim rating of 7.7/17, the best in this window since 1994. The rating of ABC legal drama "The D.A.," however, saw a poor rating on March 19, 2004.


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