Inside and out

Clark, Julie
March 2004
Display & Design Ideas;Mar2004, Vol. 16 Issue 3, p40
Trade Publication
J.C. Penney Co. Inc.'s tagline, "It's all inside," never packed more of a punch than with its new freestanding stores, that offer customers a one-stop-shop experience in the hustle and bustle of suburban neighborhoods. The store also offers special services to its customers, including a hair salon and a digital photography studio. Shop 3 Ways campaign consists of lightbox graphics touting the convenience of shopping J.C. Penney's at the customers' own pace and can be found at the straight-line checkout counters now being tested at the store's entrance and at the company's service area located at the rear of the store.


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