Popcorn and a Coke: a winning combo

Morfoot, Addie
March 2004
Daily Variety;3/25/2004, Vol. 282 Issue 64, pA3
Trade Publication
Although there is very little hard data related to cinema concessions, according to a Screen Digest study, popcorn keeps movie theaters in business. After conducting an indepth analysis of the cinema concessions market in the U.S., Great Britain, Australia and Canada, the 2002 report estimated the global annual revenue of concession sales at around 4.5 billion dollars. Some findings, popcorn and soft drinks account for around 80 percent of concession sales, if concessions account for 25 percent of a cinema's revenues, they will represent around 50 percent of its profits, a Coca cola has a 90 percent presence in the U.S. cinema drinks concessions business.


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