TITLE

Wild and wacky foods: a ShoWest staple

AUTHOR(S)
Halpern, Aden
PUB. DATE
March 2004
SOURCE
Daily Variety;3/25/2004, Vol. 282 Issue 64, pA3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Whacky foods, a ShoWest staple when it comes to movie theater concession ideas, it's all in the twist. From hamburgers shaped like hot dogs to pizza flavored pretzels, the ShoWest floor has been inundated with ideas that aren't new as much as resourceful. The biggest twist in ShoWest's past, however, isn't in the snack combo, it's in the movie itself. According to vice president of Loews concession, Stuart Holcombe "the lollipop images tend to be overblown as far as popularity and success that they actually do return."
ACCESSION #
12679384

 

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