QVC faces fines for deceptive ads

Amdur, Meredith
March 2004
Daily Variety;3/25/2004, Vol. 282 Issue 64, p8
Trade Publication
Federal regulators slapped the Liberty Media owned cable network on the wrist charging the net with making deceptive and false claims about certain weight loss products it sells on air. QVC Inc. faces potential multimillion dollar fines, since each violation carries a penalty of up 1000 dollars. The Federal Trade Commission (FTC) alleged that QVC made unsubstantiated claims for Lipofactor and Cellulite Target Lotion. The FTC said QVC's latest infraction violates a June 2000 order that required the company to support any claims about dietary supplements with scientific evidence.


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