Oei, Lily; Dempsey, John
March 2004
Daily Variety;3/25/2004, Vol. 282 Issue 64, p6
Trade Publication
Kids who watch the television program Nickelodeon and adults who watch the television program Nick at Nite are not going to be smushed together any more in the Nielsen ratings. Betsy Frank, executive vice president of research and planning for MW Networks, said Nick at Nite's post 9 p.m. schedule will spin off from the Nickelodeon mothership and become its own Nielsen rated network, although the two services will continue to share the same dial position. Tim Brooks, senior vice president of research for Lifetime, said that this new reporting of ratings will end up comparing Nick at Nite, which runs for only nine hours a day, with networks like TBS, TNT and Lifetime, which go on for 24 hours.


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