TITLE

Focus takes Rogue turn with launch of genre arm

AUTHOR(S)
Rooney, David
PUB. DATE
March 2004
SOURCE
Daily Variety;3/25/2004, Vol. 282 Issue 64, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looking to expand beyond the specialty arena into more mainstream commercial territory, Focus Features has created Rogue Pictures, a label devoted to upscale action, thriller and urban fare with franchise potential. Announced by Focus co presidents David Linde and James Schamus at ShoWest on Wednesday, the launch gives the 2 year old Universal specialty unit additional muscle to compete with more established players like Miramax Film Corp. and New Line, which similarly span the spectrum from arthouse to mainstream fare.
ACCESSION #
12679282

 

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