Focus takes Rogue turn with launch of genre arm

Rooney, David
March 2004
Daily Variety;3/25/2004, Vol. 282 Issue 64, p1
Trade Publication
Looking to expand beyond the specialty arena into more mainstream commercial territory, Focus Features has created Rogue Pictures, a label devoted to upscale action, thriller and urban fare with franchise potential. Announced by Focus co presidents David Linde and James Schamus at ShoWest on Wednesday, the launch gives the 2 year old Universal specialty unit additional muscle to compete with more established players like Miramax Film Corp. and New Line, which similarly span the spectrum from arthouse to mainstream fare.


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