Reporting from the Sandstorm: An Appraisal of Embedding

McLane, Brendan R.
March 2004
Parameters: U.S. Army War College;Spring2004, Vol. 34 Issue 1, p77
Academic Journal
The historical trend toward greater media-military cooperation and the increase in information transparency are both harbingers of the next step, granting selected journalists access to the operational planning and execution of the next war. Failure to get out ahead of this trend and position the media within the operational level could, in the case of military setbacks in the next conflict, bring public relations disaster upon the Pentagon and the U.S. White House. Similar to the trust the U.S. Department of Defense placed in the embedded reporters at the tactical level knowing that the soldiers, airmen, sailors, and marines would make a great story so should trust be proffered at the operational level. Giving the best reporters the chance to observe such planning and execution will be rewarded with great stories.


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