TITLE

The third node

AUTHOR(S)
Marks, Jennifer
PUB. DATE
March 2004
SOURCE
Home Textiles Today;3/26/2004, Vol. 25 Issue 29, p124
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The majority of one's marketing dollars must be handed over to retailers for markdown money and co-operative spending, the brand-development segment stresses the importance of taking one's marketing message direct to consumers. To the belief that product focus should be narrow and deep, it lobbies for a bigger vision. Much attention has been paid to the erosion of the traditional mill sector. far less has been given to the entity rising up to fill the void. For traditional home textiles suppliers, the third node stands as both a competitive threat and a potential ally.
ACCESSION #
12669996

 

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