Charisma, Fieldcrest on verge of comeback

March 2004
Home Textiles Today;3/26/2004, Vol. 25 Issue 29, p7
Trade Publication
Agreements to resume production and sales of Charisma and Fieldcrest Inc. might only be days away, with final negotiations in a very late stage, according to Earthbound LLC, the three-year-old licensing and brand management firm charged with their revitalization. The firm is seeking a national presence for the labels and offered that exclusives are "something they are definitely looking at," said Jeffrey Cohen, co-chairman. Even though both are extremely well-known national brands, they've been out of the market for a while.


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