TITLE

Charisma, Fieldcrest on verge of comeback

PUB. DATE
March 2004
SOURCE
Home Textiles Today;3/26/2004, Vol. 25 Issue 29, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Agreements to resume production and sales of Charisma and Fieldcrest Inc. might only be days away, with final negotiations in a very late stage, according to Earthbound LLC, the three-year-old licensing and brand management firm charged with their revitalization. The firm is seeking a national presence for the labels and offered that exclusives are "something they are definitely looking at," said Jeffrey Cohen, co-chairman. Even though both are extremely well-known national brands, they've been out of the market for a while.
ACCESSION #
12668002

 

Related Articles

  • Bracing for a comeback. Felgner, Brent // Home Textiles Today;3/26/2004, Vol. 25 Issue 29, p7 

    As Royal Velvet takes its first tentative steps back into the market with high hopes by its owners that Fieldcrest Inc., Cannon and Charisma are close behind, key challenges remain that will undoubtedly test the brands' mettle, determining whether they can meaningfully be revived, simply survive...

  • Indianization of Phoren Brands: The Survival Strategies. Mukherjee-Das, Mou // ICFAI Journal of Brand Management;Dec2007, Vol. 4 Issue 4, p72 

    In India, Foreign brands have suffered from the initial dilemma as to whether to maintain the original product reflecting the origin country's culture or to blend itself according to the host country's needs. It is interesting to note that Indians show the maturity of not following the...

  • Brands should engage more with the start-up community. Tait, Alex // Marketing Week (Online Edition);5/1/2013, p18 

    The author comments on the need for British brands to launch commercial approaches that will engage more digital start-up companies. It mentions that one of the most common complaints raised against digital marketers that work for popular brands is that they usually outsource such work to their...

  • BRAND NEWS.  // Campaign;10/26/2007, Issue 43, p5 

    The article offers brand news. Kellogg Co. is to launch a healthy fruit-snack range for children, FruitaBu, backed by a 2 million pound campaign. It is stated that the campaign for FruitaBu will highlight the fact that the products contain no artificial additives, colours or flavourings....

  • Authorized Generics Practice. Wagh, M. P.; Patel, J. S.; Baheti, D. R. // Systematic Reviews in Pharmacy;Jan2010, Vol. 1 Issue 1, p106 

    Due to lower price and same quality, a number of prescriptions have been increased for generic equivalents of branded products. After the expiration of patent life, profits for an innovator company decline due to market entry of the generic version of same active pharmaceutical ingredient. To...

  • How Bad Negotiating Can Kill Your Brand. Shanker, Martin C. // JCK;Mar2006, Vol. 177 Issue 3, p130 

    The article provides tips from Shanker Inc.'s Brand-Building Negotiations system, designed to both help make the sale and also protect the brand. The author presents situations in which customers received a lower price than they expected yet walked away mistrusting the price because the way the...

  • Fieldcrest Cannon to build new weaving plant.  // Textile World;Mar94, Vol. 144 Issue 3, p23 

    Reports on Fieldcrest Cannon's plan for the construction of a weaving facility in Phoenix City, Alabama. Construction costs; Description of the proposed facility.

  • Fieldcrest Cannon takes a look back with reunion.  // Home Textiles Today;04/09/2001, Vol. 22 Issue 31, p14 

    Reports on the reunion among former employees of the Fieldcrest Inc. to commemorate the history of the mill, at the Ruth's Chris restaurant in New York City. Comments of several executives on the company.

  • Is Fieldcrest Cannon on the auction block?  // Textile World;Aug93, Vol. 143 Issue 8, p23 

    Reports on Fieldcrest Cannon's rejection of Spring Industries' bid that could lead to the breakup of the company. Possibility of parties winding up with parts of Fieldcrest; Amalgated Clothing & Textile Workers Union's concern for Fieldcrest employees' job security; Companies interested in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics