Emuse uses VC funds for international exposure

March 2004
New Media Age;3/25/2004, p2
Trade Publication
This article reports that Dublin-based interactive television tools developer Emuse Technologies is ramping up its activities on the international stage, backed by a multi-million pound venture capital fund and a global co-promotion agreement in place with U.S.-based OpenTV. Emuse, which was founded by serial entrepreneur Patrick Rainsford, has the weight of Rainford's Morgan Ventures venture capital fund behind it. He said that the fund is opening up its coffers in anticipation of far-reaching growth in interactive television. The firm, whose Modelstream software has been used by Granada Interactive in the production of the television program I'm a Celebrity!, has also linked a partnership with Liberty Media-owned OpenTV. The deal with OpenTV will allegedly increase the global exposure of Emuse, with two companies engaging in co-promotional activities including bundling one another's products together and running workshops in various countries. Rainsford said, however, that while Emuse and OpenTV would be integrating their technologies, this would not involve OpenTV buying Emuse. The company acquired PlayJam creator Static in 2001 and Great Britain betting and gaming technology firm BettingCorp in 2003.


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