TITLE

ITV to double output of interactive TV this year

AUTHOR(S)
Webdale, Jonathan
PUB. DATE
March 2004
SOURCE
New Media Age;3/25/2004, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of ITV to deliver a boost to the interactive television industry after pledging to double its output in the sector in 2004. ITV, considered successful as a commercial broadcaster in Great Britain, which launched interactive services across its channels in 2003, is throwing its weight behind commissioning television programs with red button, short messaging services and premium rate telephone services at their core, and is drawing up a roster of developers it will work with on new formats. ITVi, the television division of ITV will spearhead growth in the sector, in an attempt to build on the success of television series like "I'm a Celebrity!," "Pop Idol" and "Millionaire?," with interactive applications supporting a raft of television shows. Louise Okafor, ITVi head of program management, said that the network was aiming to have run a total of 30 interactive shows by the end of 2004, improving its output of around two airings a month to four each month. Also, the company is inviting interactive television companies to submit applications to be included on a roster of preferred suppliers which ITVi will work with exclusively on future interactive programs.
ACCESSION #
12661751

 

Related Articles

  • Internet Video's 'Best Effort' Still Lacking. Steinert-Threlkeld, Tom // Multichannel News;5/22/2006, Vol. 27 Issue 21, p20 

    Criticizes the poor quality of Internet television in the U.S. Plan to watch "The Colbert Report" on Comedy Central; Video quality of Internet television; Efforts to improve quality transmission of Internet video.

  • Multimedia Matters: Deliver IP Data, But Be Video Aware. Brown, Peter J. // VIA Satellite;4/1/2006, Vol. 21 Issue 4, p3 

    This article explains that with IPTV maintaining quality of experience brings its own set of challenges and greater degree of emphasis on IP network management, operations support system and video quality of service. Ian Roy, vice president of product management at Netcracker Technology, likes...

  • Editor's view. Morris, Anne // Total Telecom Magazine;Jun2007, p5 

    The author argues against the advent of mobile television (TV). She mentioned the findings of a survey conducted by Canalys on the views of the public on mobile TV. She emphasized the need for operators to offer more personalized and interactive mobile TV content. She claimed that the advent of...

  • IPTV: changing the business face of TV. Humphrey, Marlis; Connan, Glodina // IBE: International Broadcast Engineer;Jan/Feb2008, p20 

    The article presents the steps in launching an Internet Protocol Television (IPTV) service. It emphasizes the importance of establishing an IPTV service involving around 50 to 100 channels and the value of setting and achieving high standards right from the start of the IPTV service. It...

  • Emuse uses VC funds for international exposure.  // New Media Age;3/25/2004, p2 

    This article reports that Dublin-based interactive television tools developer Emuse Technologies is ramping up its activities on the international stage, backed by a multi-million pound venture capital fund and a global co-promotion agreement in place with U.S.-based OpenTV. Emuse, which was...

  • Interactive TV firms expand on use of mobile platforms. Davies, Sara // New Media Age;3/25/2004, p5 

    This article reports that British independent interactive television producers are improving their use of mobile, a trend that looks to set to further integrate broadcasting with the mobile platform. Allegedly, Two Way TV has signed a deal with ITV that will see it providing mobile phone...

  • Load Limit. Robins, J. Max // Broadcasting & Cable;6/26/2006, Vol. 136 Issue 26, p6 

    Comments on the forays of CBS Corp. into online distribution. Benefits from limiting the commercial and promotional load in broadcast programming; Options of viewers to avoid the myriad of advertisements; Audience engagement with television and other media platforms according to a study...

  • TV'S SOCIAL AMBITIONS. Hoare, Michael // Media: Asia's Media & Marketing Newspaper;4/23/2009, p36 

    The article focuses on the development of Internet enabled television sets in Asia-Pacific. It discussed the efforts of several media companies in creating television units that integrates a social aspect that allows people to share and watch what other users are doing online. It also presents...

  • Internet TV: A New Era Begins. Conhaim, Wallys W. // Information Today;May2006, Vol. 23 Issue 5, p41 

    This article presents the author's views on the emergence of Internet television. On-demand television and film, long within the realm of cable television home entertainment mission, are now being delivered online. It is the ultimate outcome of media convergence. Millions of hours of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics