Publishers Spend Millions For Brand-Name Business Authors

March 2004
Book Publishing Report;3/29/2004, Vol. 29 Issue 11, p7
Trade Publication
The article reports that publishers in the U.S. are ready to spend a lot of money on brand-name business authors. Publishing company Random House moved quickly to capitalize on the re-emergence of author Donald Trump into the national limelight. The publisher paid more than $1 million to acquire the rights to "Trump: How to Get Rich." Trump, a fixture in newspaper headlines in the 1980s and 1990s, has resurfaced due to the popularity of his reality TV show "The Apprentice." Trump's book will benefit from the massive exposure he has already garnered from the hit TV show. U.S. business book sales were $817.2 million in 2003, down 2% from $833.9 million in 2002.


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