TITLE

Ideology By Mail

AUTHOR(S)
Baldwin, Deborah
PUB. DATE
July 1979
SOURCE
New Republic;7/7/79, Vol. 181 Issue 1/2, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reflects on the method of luring people into funding political causes through mass mailing in the U.S. Due to the rise of single-issue politics and the atrophy of the stock market, the causes of demanding funds have increased. This gave rise to the idea of mailing solicitation letters. Soliciting organizations often determine the ones who are likely to be lured and design a package that will move as many as possible to succumb to temptation.
ACCESSION #
12655045

 

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