TITLE

Does your brand connect?

AUTHOR(S)
Lempert, Phil
PUB. DATE
March 2004
SOURCE
Progressive Grocer;3/1/2004, Vol. 83 Issue 4, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides an insight into the importance of brand image. Criteria for developing brand image; Elements of brand image; Suggestions for building relations between the brand and the consumer.
ACCESSION #
12641760

 

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