TITLE

Beyond the Basics

AUTHOR(S)
Facenda, Vanessa L.
PUB. DATE
March 2004
SOURCE
Retail Merchandiser;Mar2004, Vol. 44 Issue 3, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategy of retailer Bed Bath & Beyond in the U.S. Product categories; Business operation; Factors that contributed to the success of the chain store.
ACCESSION #
12639811

 

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