TITLE

TOURIST ADOPTION OF MAPPING APPS: A UTAUT2 PERSPECTIVE OF SMART TRAVELLERS

AUTHOR(S)
Gupta, Anil; Dogra, Nikita
PUB. DATE
December 2017
SOURCE
Tourism & Hospitality Management;Dec2017, Vol. 23 Issue 2, p145
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Purpose - Mapping apps are location based travel apps used for navigation and routing. These apps are gaining worldwide popularity because of its enormous potential. Despite of the growing popularity and utility of the mapping apps, the published literature in this area is scarce, leaving an unexplored area of research. Thus, the current study aims to identify factors affecting tourist's intentions to use mapping apps while travelling. Design - The Extended Unified theory of acceptance and use of technology (UTAUT2) was applied as the basis of the present study. Methodology - The data was collected from 284 travellers in India using a structured questionnaire. The data was analyzed using Partial Least Square approach. Findings - The results indicated that the most significant antecedents of behavioral intentions are habit, facilitating conditions, performance expectancy and hedonic motivation. It was observed that the actual usage behavior was influenced by traveler's intentions and habit to use the technology (mapping apps). However it was noted that effort expectancy, social influence and price value had no significant effects on the tourist's intentions to use mapping apps while travelling. Originality of the research - Till date limited empirical studies have explored the adoption of mapping apps by travelers. This study is unique as it explores the adoption intentions using a relevant theoretical framework in the developing economy context wherein the use of mapping apps is still in the nascent stage. This research contributes to the literature of innovation adoption and provides an interesting perspective to companies developing location based travel mobile apps.
ACCESSION #
126281198

 

Related Articles

  • ERRATUM.  // AMA Winter Educators' Conference Proceedings;2013, Vol. 24, p523 

    A correction is presented to the extended abstract of the article "Comparing Data Collection Alternatives: Amazon MTurk, College Students, and Secondary Data Analysis," by Elizabeth Minton, Eda Gurel-Atay, Lynn Kahle, and Karen Ring, published in the "2013 AMA Winter Educators' Proceedings."

  • comment. Prime, Phil // Laboratory News;Jun2013, p2 

    The article presents the author's views on the need to improve data analysis ability to take advantage of increasing data collection ability.

  • The Topographic Data Deluge - Collecting and Maintaining Data in a 21st Century Mapping Agency. Holland, D. A.; Pook, C.; Capstick, D.; Hemmings, A. // International Archives of the Photogrammetry, Remote Sensing & S;2016, Vol. 41 Issue B4, p727 

    In the last few years, the number of sensors and data collection systems available to a mapping agency has grown considerably. In the field, in addition to total stations measuring position, angles and distances, the surveyor can choose from hand-held GPS devices, multi-lens imaging systems or...

  • Historical Nautical Charts of the Gulf Coast. Wilson, Chuck // Southern Review;Autumn2010, Vol. 46 Issue 4, p588 

    This article offers information on the nautical charts of the U.S. Gulf Coast region. It notes that these charts are drawn by hand of travelers who documented their journeys using sextants and pencil. It also notes that these charts are used as key elements in warfare as well as intended as...

  • Inland and Coastal Hydrographic Feature Identification in the Bahamas Using RADAR Data and Raster Processing in a GIS. Chirico, Peter G.; Malpeli, Katherine C. // Journal of Geography & Geology;Sep2012, Vol. 4 Issue 3, p29 

    Islands within the Caribbean region are frequented by heavy rains and strong winds, causing flooding and damage to infrastructure and the environment. The increasing availability of spaceborne RADAR data offers advantages over optical imagery for the mapping and mitigation of such hazards. RADAR...

  • Ranking the Factors Contributing to Effective Meetings in Isfahan Gas Company. ESFAHANI, Ali Nasr; BARZOKI, Ali Shaemi; FAROKHI, Mojtaba; JAHANBAZI, Afshin // International Journal of Academic Research in Accounting, Financ;Jul2013, Vol. 3 Issue 3, p72 

    The present study was aimed to identities and ranks the factors contributing to the effective meeting in Isfahan Gas Company. Based on Streibel (2007), the factors contributing to the effective meeting include three groups of factors before, during, and after meeting. The statistical population...

  • Big Data is about to change the way we measure the world. Davies, Russell // Campaign;10/7/2011, Issue 40, p24 

    The author discusses aspects of the importance of data usage, measurement, and management.

  • País Vasco.  // Cuadernos de Pedagogía;mar2013, Issue 432, p87 

    No abstract available.

  • Most Execs Fooling Themselves On Big Data Capabilities. Weldon, David // Information-management.com;11/23/2015, p1 

    The article presents a study conducted by information management services companies PricewaterhouseCoopers (PwC) and Iron Mountain on big data capabilities and data professionals and better usage and analysis of the data collected.

  • LAS DICTADURAS DE VARGAS Y FRANCO: IMPLICACIONES DE LA CONSAGRACIÓN DE LA MATERNIDAD PARA LA ENFERMERÍA. Santos, Tânia Cristina Franco; Barreira, Ieda de Alencar; de Almeida Filho, Antonio José; de Oliveira, Alexandre Barbosa // Texto & Contexto Enfermagem;abr/jun2010, Vol. 19 Issue 2, p317 

    This study aimed to describe the historical and social characteristics of Brazil and Spain within the context of the Vargas and Franco dictatorial regimes and analyze representations about maternity therein, as well as their implications for nursing. This historical and social study contemplated...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics