Managers expecting big things from big data

Jacobius, Arleen
November 2017
Pensions & Investments;11/13/2017, Vol. 45 Issue 23, p0001
The article reports that real estate managers are expecting to build and maintain portfolios using big data to gain competitive advantage on investments. The real estate executives have expanded the type of data they collect and use from diverse sources like facial recognition software and social media programs. It notes that some managers bring in data analytics and information technology experts to understand technology's role in real estate markets.


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