Snap, Crackle, Flop: Evan Spiegel's Saga

Wallenstein, Andrew
November 2017
Variety;11/14/2017, p10
Trade Publication
The article offers the author's insight on the challenges facing Evan Spiegel, chief executive officer (CEO) of technology company Snap Inc., relative to the drops in the financials of Snap in its third quarter results that failed to meet the lowered expectations. He discusses the changes in the business approaches of Spiegel, with information on the expected launch of the redesigned app.


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