Cajueiro, Marcelo
March 2004
Daily Variety;3/19/2004, Vol. 282 Issue 60, p10
Trade Publication
Reports on the amount invested by Warner Channel television station in a promotional campaign to publicize the final episode of the television program "Friends" in Latin America. Competition launched by the channel to choose viewers to spend a few days in New York with all expenses paid; Invitation for subscribers to send pictures of groups of six friends to the Web site of the channel.


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