Aussino -- A world of home fashion

March 2004
Home Textiles Today;3/22/2004, Vol. 25 Issue 28, p60
Trade Publication
Details the operations of multinational retailer Aussino Group Ltd. based in Singapore. Focus on bed linens, bath towels, curtains and bedding; Emphasis on customer loyalty; Importance of proper distribution, location of outlets and market segments. INSETS: A KNOWLEDGE-BASED COMPANY;BRANDING AND POSITIONING THROUGH FREE-STANDING AUSSINO STORES;SINO -- FASHIONABLY CHINESE;AUSSINO GROUP


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