TITLE

A 'Passion' for promotion

AUTHOR(S)
Horowitz, Norman
PUB. DATE
March 2004
SOURCE
Daily Variety;3/17/2004, Vol. 282 Issue 58, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Compares the publicity techniques used by Mel Gibson for his film "The Passion of the Christ" with those used by the late William Castle for his films and plays. Gimmicks used by Castle to hype his films and plays; Inclination of both Gibson and Castle to "sell" something; Author's argument that, despite the offense he took as a Jew at Gibson's film, nothing should be done to stop creative or artistic work.
ACCESSION #
12608305

 

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