Low cost airlines enter Gulf market

Ford, Neil
March 2004
Middle East;Mar2004, Issue 343, p40
Low cost airlines have revolutionized travel in Europe, with some fares between London and Ireland or the south of France as low as 1 pound as of March 2004. Southwest Airlines Co. in the U.S. was the world's first genuine light commercial aircraft but the concept only really took off when advances in IT enabled the introduction of ticketless travel. Great Britain-based easyJet and Ryanair have revolutionized air travel in Europe by utilizing capacity at less congested airports and concentrating sales online. Today, low costs, otherwise known as budget or no frills airlines are operating in Brazil, India, South Africa, Australia and now also the Middle East.


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