TITLE

EFFCT OF ANONYMITY ON RETURN RATE AND RESPONSE BIAS IN A MAIL SURVEY

AUTHOR(S)
Fuller, Carol
PUB. DATE
June 1974
SOURCE
Journal of Applied Psychology;Jun74, Vol. 59 Issue 3, p292
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
One group of officers and enlisted men to whom the Navy Personnel Survey 71-1 was mailed were instructed to record their service numbers on their answer sheets, while another group were instructed not to identify their answer sheets. Answer sheets were returned more frequently by officers asked to identify their answer sheets. Differences in answers to attitude questions were low in relative frequency and small in magnitude. Pro-Navy statements were endorsed by a higher proportion of the officers who identified their answer sheets; negative statements were endorsed by a higher proportion of the officers who did not identify their answer sheets. None of the anonymous- identified group differences for the enlisted men's questionnaire were large enough to be of practical importance.
ACCESSION #
12572052

 

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