TITLE

'PEPSI SMASH' UNCAPS SECOND RUN

AUTHOR(S)
Adalian, Josef
PUB. DATE
March 2004
SOURCE
Daily Variety;3/15/2004, Vol. 282 Issue 56, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an agreement between Pepsi-Cola and the WB to bring back the primetime music showcase "Pepsi Smash." Entry of Clear Channel as a partner in the show; In-concert performances from touring artists; Role of Joel Gallen as executive producer; Provision of cross-channel opportunities; Target audiences of Pepsi and the WB; Importance of the teen audience to Pepsi.
ACCESSION #
12550296

 

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