EU launches logo for retailers to help consumers

November 1998
Marketing News;11/09/98, Vol. 32 Issue 23, p11
Trade Publication
The article reports on the logo unveiled by the European Union (EU) for retailers across the EU that tells customers that they can pay their bills in euro. The logo, a smiling face above the text, payments in euros accepted, is aimed at creating a climate of confidence for the changeover to the euro. Shops displaying the logo, created jointly by EU consumer and retail organizations, commit to list prices in euro and the national currency, to charge no extra for euro payments and to abide by rules on rounding off prices converted into euro.


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