TITLE

Thomson Learning Says Online Textbook Ordering Is Catching On; 53% of Orders Are Electronic

PUB. DATE
March 2004
SOURCE
Educational Marketer;3/15/2004, Vol. 35 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains that Thomson Learning in Stamford, Connecticut received 53 percent of its United States college bookstore orders of textbooks online, via its own ServicePlus Web site and the Pubnet publisher-neutral site owned by R.R. Bowker. Taking in sales of $171 million despite the fact that Thomson did not offer any special deals or cut prices on textbooks ordered electronically.
ACCESSION #
12541824

 

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