TITLE

Elementary Reading, McDougal Littell Drive K-12 Sales, Which Propel Houghton Mifflin Up 5.8%

PUB. DATE
March 2004
SOURCE
Educational Marketer;3/15/2004, Vol. 35 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains that Houghton-Mifflin in Boston, Massachusetts outperformed the K-12 elementary/secondary education and higher education book industries in the United States in 2003, fueling company-wide growth of 5.8 percent. Reduced opportunities in K-12 textbook adoptions; 9.7 percent growth of K-12 publishing business; Book "Legacy of Literacy" for elementary grades that captured 90 percent of second-year sales.
ACCESSION #
12541819

 

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