TITLE

CHALLENGES TO EU INTEGRATION

PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses whether brands need to communicate with Eastern European consumers on a local or pan-European basis. Difference of Eastern Europe from other members of the European Union; Difficulty in segmenting Eastern Europe's media consumption; Consumer and economic indicators of Eastern Europe; Marketing challenges.
ACCESSION #
12536505

 

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