TITLE

MEASURING EFFECTIVE ADVERTISING

PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the measurement of the impact of advertising on the brand. Four types of market in terms of advertising target; Importance of relevance and enjoyment in the commercial to consumers; Unaided advertising awareness and commitment.
ACCESSION #
12536503

 

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