TITLE

Latino love for autos

AUTHOR(S)
Propser, Erika
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing efforts of automobile manufacturers to capture the Hispanic market in the U.S. Increase in the spending power of the Hispanic American population; Hispanic American car purchasing behavior; Need for car manufacturers to target families and younger Hispanic Americans in an effective and appealing manner.
ACCESSION #
12536497

 

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