TITLE

A broader vision in Iraq

AUTHOR(S)
Lewis, Elen
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the challenges of the Iraqi Media Network in launching the Al Iraqiyah television brand. Appointment of TMI JWT to launch the television channel; Tag line for the marketing campaign of the television channel; Competition with pan-Arab satellite channels.
ACCESSION #
12536493

 

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