TITLE

Battling for consumers

AUTHOR(S)
Lewis, Elen
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the potential of Western brand to profit from post-war Iraq. Agreement of PepsiCo with Baghdad Soft Drinks Co. to make and distribute PepsiCo softdrink products; Impact of the negative feelings of Iraqi consumers towards U.S. foreign policy and U.S. soldiers on Western brands; Comparison between Turkish brands and Western brands.
ACCESSION #
12536492

 

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