Battling for consumers

Lewis, Elen
March 2004
Brand Strategy;Mar2004, Issue 180, p28
Trade Publication
Reports on the potential of Western brand to profit from post-war Iraq. Agreement of PepsiCo with Baghdad Soft Drinks Co. to make and distribute PepsiCo softdrink products; Impact of the negative feelings of Iraqi consumers towards U.S. foreign policy and U.S. soldiers on Western brands; Comparison between Turkish brands and Western brands.


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