Nothing to grouse about

Jones, Morag Cuddeford
March 2004
Brand Strategy;Mar2004, Issue 180, p24
Trade Publication
Traces the growth of Scottish whisky The Famous Grouse, owned by Edrington Group, into an international brand. Increase in pre-tax profits in 2003; Adoption of the Grouse bird as brand icon of the brand; Challenges in making whisky attractive to new and younger drinkers; Acquisition of Easy Drinking Whisky Co.


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