TITLE

Nothing to grouse about

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Traces the growth of Scottish whisky The Famous Grouse, owned by Edrington Group, into an international brand. Increase in pre-tax profits in 2003; Adoption of the Grouse bird as brand icon of the brand; Challenges in making whisky attractive to new and younger drinkers; Acquisition of Easy Drinking Whisky Co.
ACCESSION #
12536491

 

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