TITLE

MGM's cat is tickled pink

AUTHOR(S)
Doonar, Joanna
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how MGM Consumer Products plans to celebrate the 40th anniversary of the Pink Panther. Increase in the number of licensed products for the 40th anniversary; Creation of a styleguide by pop artist Shag; Promotion of the Pink Panther brand; Use of a brand's history in increasing emotional engagement from consumers.
ACCESSION #
12536490

 

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