TITLE

Making the connection

AUTHOR(S)
Ryder, Ian
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Stresses the need for marketing professionals to understand the relationship between brand and reputation. Difference between brand management and reputation management; Need to ensure a structured brand architecture and to have an appropriate measurement systems in place.
ACCESSION #
12536486

 

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