TITLE

Branding España to the rest of the world

AUTHOR(S)
Doonar, Joanna
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the brand management in Spain. Popularity of Spanish brands in the Latin American market; Business strategy of clothes retailer Zara that made it the strongest Spanish consumer brand; Importance of Telefonica SA's cetralized brand operation in making it the strongest corporate identity; Strong branding efforts in the finance sector.
ACCESSION #
12536485

 

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