TITLE

BRAND MOT

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views on the Atkins Nutritionals Inc. brand. Advantage of extending the brand into food products; Need for Atkins Nutritionals to raise or at least maintain product quality; Failure of the Atkins diet to encourage people to use it in the long-term; Use of celebrity endorsement in advertising the Atkins diet.
ACCESSION #
12536484

 

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