TITLE

Too many cooks improve the broth

AUTHOR(S)
Purnell, Steve
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the trend towards greater participation of consumers in the development of branded products. Advantages of customer co-creation to manufacturers and to consumers; Need for manufacturers to invite consumers to aid product development as equal problem solvers.
ACCESSION #
12536481

 

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