March 2004
Brand Strategy;Mar2004, Issue 180, p7
Trade Publication
Reports on executive changes as of March 2004. Appointment of Patrick Cescau to replace Niall Fitzgerald as Unilever chairman; Naming of Dennis Baldwin to replace Muktesh Pant as Reebok chief marketing officer; Appointment of Steve Wilson as global director of Diageo's Reserve Brands division; Naming of Steve Hood to replace Peter Fleet as marketing director for Ford UK.


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