March 2004
Brand Strategy;Mar2004, Issue 180, p6
Trade Publication
Presents a roundup of news pertaining to brand strategy and marketing as of March 2004. Launch of Wrigley Co.'s Hubba Bubba Mix and Match bubblegum with an advertising campaign by Bray Leino; Partnership between Giorgio Armani Group and EMAAR Properties to launch an international chain of luxury hotels and resorts; Launch of United Airlines' global advertising campaign to persuade business customers to fly frequently.


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