TITLE

The bottom of the pyramid

AUTHOR(S)
Lewis, Elen
PUB. DATE
March 2004
SOURCE
Brand Strategy;Mar2004, Issue 180, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces a series of articles which appeared in the March 2004 issue of "Brand Strategy". Importance of branding to a business; Business mentality in Iraq and brand strategy for Iraq.
ACCESSION #
12536477

 

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