TITLE

Analytics and the E-Marketer

AUTHOR(S)
Levey, Richard H.
PUB. DATE
March 2004
SOURCE
Direct;3/15/2004, Vol. 16 Issue 4, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the views of Scott Nelson, vice president and analyst of Gartner Inc., on the importance for direct marketers to adopt real-time data analysis. Applications of data from customer database; Benefits of customer database in planning the marketing strategy.
ACCESSION #
12536408

 

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