TITLE

PR View

AUTHOR(S)
Stone, Gloria C.
PUB. DATE
March 2004
SOURCE
Medical Marketing & Media;Mar2004, Vol. 39 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of public relations (PR) on the pharmaceutical industry. Difference between the textbook definition and the application of PR; Problems associated with executing PR actions.
ACCESSION #
12535179

 

Related Articles

  • Business/Product Publicity: P. R. Does Not Stand For Press Release! Brabender, Todd // Spa Management;Apr2005, Vol. 15 Issue 4, p22 

    Discusses the elements of a successful public relations or publicity campaign for a business or product. Supply of media supportives such as photographs; Media list detailing applicable media outlets whose editorial profiles match the product or business profile; Media relations to fulfill...

  • How (Not) To Win Friends and Influence Editors. Applebaum, Michael // Brandweek;6/30/2003, Vol. 44 Issue 26, p32 

    Comments on several public relations strategies used by companies.

  • Public relations is on the rise; perhaps it's the Crispin effect. Bloom, Jonah // Advertising Age;7/3/2006, Vol. 77 Issue 27, p13 

    The article deals with the growth of public relations (PR) business in the advertising sector in 2006. In the first quarter of 2006, the PR business of WPP grew by 14 percent and Interpublic's around 6 percent. According to Julia Hood, editor of PR Week magazine, PR agencies are also getting...

  • PR View. Beckerich, Michael // Medical Marketing & Media;Mar2007, Vol. 42 Issue 3, p28 

    The author discusses his views regarding the relationship between advertising agencies and their clients in the U.S. According to the author, advertising agencies must provide their client drug companies with updates and subsequent recommendations on the conditions and activities of the firm...

  • Sell Your Management on the Value of Communications. Baker, W. Randolph // Public Relations Quarterly;Winter86/87, Vol. 31 Issue 4, p29 

    There is one fundamental rule to selling one's management on the value of communications. That rule is always stress the answer to the bottom-line question, "What's in it for me?" Communication for purposes means marketing and public relations. These two disciplines use similar tools, but...

  • Marketers stay in the conversation with PR. Callahan, Sean // B to B;2/9/2009, Vol. 94 Issue 2, p1 

    The article reports that many b-to-b marketers are turning to public relations (PR) as their budgets are slashed and they struggle to maintain a marketing presence in their industries. According to Nick Ludlum, VP of Ogilvy Public Relations Worldwide, in a recession, people who take a meek...

  • Just Measure. Bransford, Kay // Communication World;Jan/Feb2005, Vol. 22 Issue 1, p16 

    The article focuses on the value of Public Relations (PR). In an age of increased accountability, competition and a drive for every department within an organization to prove its value, PR professionals must justify their existence. Businesses analyze every line item, every function and every...

  • Given the choice, I'd have the miracle pill story. Goldacre, Ben // BMJ: British Medical Journal (International Edition);5/5/2007, Vol. 334 Issue 7600, p932 

    The article presents the author's opinion on a lack of media coverage which was seen following the release of the results of a medical trial which showed that one treatment for children at high risk of developing conduct disorder could significantly improve antisocial behavior. Arguments are...

  • Wahoo's Debuts Ad Campaign, Touts Purses Made by Harveys. Bellantonio, Jennifer // Orange County Business Journal;7/21/2008, Vol. 31 Issue 29, p19 

    The article offers news briefs related to media & advertising. Blue C Advertising company has designed a promotion for a gift card program for Wahoo's Fish Taco. Morgan Marketing & Public Relations LLC organized a grand opening for Super Mex Restaurant Inc. Paul Frank Industries Inc. partnered...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics