TITLE

ZDNet's new 'extramerical' puts entire screen to work

AUTHOR(S)
Johnson, Bradley
PUB. DATE
November 1998
SOURCE
Advertising Age;11/2/1998, Vol. 69 Issue 44, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that ZDNet introduced a form of Internet advertising that gives the sponsor more space to advertise. Details of the advertising format called the extramercial; Requirements needed in order to view the extramercial.
ACCESSION #
1253456

 

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